Bread and Pastry

MARKETING PRINCIPLES (MKP113) introduces students to the foundational concepts, strategies, and practices of marketing. It explores how marketing creates value for consumers, businesses, and society through the effective integration of market analysis, segmentation, targeting, positioning, and the marketing mix (product, price, place, and promotion). Emphasis is placed on customer orientation, strategic marketing planning, and ethical decision-making in both traditional and digital environments. Through real-world examples, collaborative activities, and outcome-based assessments, students will develop a critical understanding of marketing's role in driving business success and social impact.